The travels I have taken and the experiences that resulted.

Sunday, June 09, 2002

Looking at the website www.adage.com and www.adweek.com I came across an article that talks about the client I've been assigned to. Here it is below:

Massachusetts Accuses UST of Targeting Children
June 07, 2002
By Cara B. DiPasquale
CHICAGO (AdAge.com) -- U.S. Smokeless Tobacco Co., under fire from lawmakers and health officials for targeting teens in its advertising, today pulled ads from a variety of soncumer publications pending a review.

UST's decision, coming one day after a California court fined cigarette maker R.J. Reynolds Tobacco Co. $20 million for targeting youth in its magazine ads, follows a recent report from the Massachusetts Department of Health stating UST's magazine ads targeted children.

The magazines affected Related Stories:
R.J. REYNOLDS FINED $20 MILLION FOR TARGETING TEENS
Judge Rules Against Tobacco Giant in Magazine Ad Case
by the pullout are Sports Illustrated, Hot Rod, Motor Trend and Sporting News.

"We feel that we are in full compliance with the Smokeless Tobacco Master Settlement Agreement," Richard Verheij, UST's executive vice president and general counsel, said in a statement.

UST, Greenwich, Conn.-based maker of brands including Copehagen and Skoal, in 1998 signed the agreement that included marketing restrictions. "Nonetheless, in light of the report issued this week in Massachusetts and other developments, we are being responsive to the concerns raised and have decided to suspend advertising," Mr. Ferheij said.

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